abercrombie kids partnership and sponsorship with the NSAC
abercrombie kids Opens New Prototype at Easton Town Center in Time for the Holiday Season
Retailer to Celebrate Local Youth Artists by featuring their Artwork in New Store
abercrombie kids is excited to open its new store at Easton Town Center. The store is the brand’s new prototype format, first launched last November in Houston, Texas at Baybrook Mall. The kids location at Easton has been moved to the interior section of the mall and the space has been entirely redesigned to be more open and welcoming. The new store also features amenities to improve the shopping experience, including a seating area with Wi-Fi and activities near the fitting room to keep kids entertained when they are not trying on merchandise.
The design concept is based around outdoor adventure and the details throughout the store reflect that. An area of the store includes a gallery wall featuring local artwork from Columbus students. abercrombie kids partnered with the National School Art Collective (NSAC), a non-profit organization with a mission to support the development of student curated art collections in schools in every state in America.
Together, the brand and NSAC hosted a competition to curate artwork from local Columbus students. Six students within the abercrombie kids demographic, ages 5-12, were selected. The winners each receive a gift card and an opportunity to bring their family and friends to the store before it opens to the public. Since the partnership with NSAC began in 2017, 50 student artists have had their work displayed in 8 new abercrombie kids stores across the country.
Abercrombie & Fitch Co. aims to provide unique brand experiences whenever, wherever, and however its customers choose to shop, and the new abercrombie kids spaces are integrated with omnichannel functionalities, allowing customers to engage with the brand whether in-store or on-line, or both. The stores are equipped with:
Other Notes:
About abercrombie kids:
abercrombie kids creates smart and creative apparel of enduring quality that celebrates the wide-eyed wonder of children ages 5 to 14. Its products are "made for play" -- tough enough to stand up to everyday adventures, while never compromising comfort or softness. abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), is sold through approximately 60 stores as of end of Q2 2018 and www.abercrombie.com globally.
Media Contact:
Mackenzie Gusweiler
Abercrombie & Fitch Co.
614-283-6192
Public_Relations@anfcorp.com
Retailer to Celebrate Local Youth Artists by featuring their Artwork in New Store
abercrombie kids is excited to open its new store at Easton Town Center. The store is the brand’s new prototype format, first launched last November in Houston, Texas at Baybrook Mall. The kids location at Easton has been moved to the interior section of the mall and the space has been entirely redesigned to be more open and welcoming. The new store also features amenities to improve the shopping experience, including a seating area with Wi-Fi and activities near the fitting room to keep kids entertained when they are not trying on merchandise.
The design concept is based around outdoor adventure and the details throughout the store reflect that. An area of the store includes a gallery wall featuring local artwork from Columbus students. abercrombie kids partnered with the National School Art Collective (NSAC), a non-profit organization with a mission to support the development of student curated art collections in schools in every state in America.
Together, the brand and NSAC hosted a competition to curate artwork from local Columbus students. Six students within the abercrombie kids demographic, ages 5-12, were selected. The winners each receive a gift card and an opportunity to bring their family and friends to the store before it opens to the public. Since the partnership with NSAC began in 2017, 50 student artists have had their work displayed in 8 new abercrombie kids stores across the country.
Abercrombie & Fitch Co. aims to provide unique brand experiences whenever, wherever, and however its customers choose to shop, and the new abercrombie kids spaces are integrated with omnichannel functionalities, allowing customers to engage with the brand whether in-store or on-line, or both. The stores are equipped with:
- Purchase Online Pick Up in Store, Order In Store
- Associates will be equipped with handheld devices to sign customers up for its loyalty program, the A&F Club. Customers can continue to shop as associate adds a particular item and it will be in their cart when they arrive at the cash wrap
- Associates will also have devices which will allow for seamless mobile check out
Other Notes:
- Selling square footage is approximately 2,100, with the previous being 2,900
- The new abercrombie kids store is located inside the Easton Mall, upper level, near the Hollister store
- The store features two video screens that display abercrombie kids branded social media content
- Fitting rooms are equipped with technology to provide a better experience to the customer
- If a customer needs another size or product, they can use a button to alert an associate so they never need to leave the fitting room
- Customers can also hit a button outside of the room if they’re ready for a room, so they don’t have to wait
- An interactive wall of magnets is available in the fitting room area that can keep kids entertained when not trying on merchandise
- Since 2017, and including Easton, the brand has opened 8 new prototype locations. Seven in the US and one in the Middle East. A new abercrombie kids space will open in the Amsterdam Flagship this December
About abercrombie kids:
abercrombie kids creates smart and creative apparel of enduring quality that celebrates the wide-eyed wonder of children ages 5 to 14. Its products are "made for play" -- tough enough to stand up to everyday adventures, while never compromising comfort or softness. abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), is sold through approximately 60 stores as of end of Q2 2018 and www.abercrombie.com globally.
Media Contact:
Mackenzie Gusweiler
Abercrombie & Fitch Co.
614-283-6192
Public_Relations@anfcorp.com